Contact Us
Office
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
ICO ZA504066
Menu
Obtain your code
Make a note of your code, e.g.
WordPress Plugin Method
In WordPress navigate to Plugins > Add New and then search for “Header Footer Scripts”. Add the plugin highlighted below, or an equivalent plugin of your choice that allows you to add javascript into the site footer. Make sure the plugin is well-reviewed and regularly updated.
2. Add your code to the FOOTER
Paste your code into the FOOTER area. This will ensure the code is repeated at the bottom of every page on your website.
X-ray delivers increased lead capture – the increase in sales is entirely shaped by the contact strategies each business uses to assist their incomplete customers via direct mail, email and telephone follow up strategies
X-ray delivers increased lead capture – the increase in sales is entirely shaped by the contact strategies each business uses to assist their incomplete customers via direct mail, email and telephone follow up strategies
The statistics below show total results in 2019 from all client websites. These were achieved through marketing and traffic generated via SEO, PPC, social, e-marketing and direct to URL.
To clarify, these businesses generated:
The addition of X-Ray captured an extra 72,972 unsubmitted web forms & transactions. This is a 36% average uplift and ranges between 5% and 61% increase per client.
The form length, item cost, ease of purchase, device type, technical and coverage issues, time of day, commuting, lifestyle, option awareness, decision fatigue and multiple other factors impact each website differently. This leads to the 56% variance in unsubmitted forms.
These results were achieved through a dedicated Facebook campaign run by a PPI client.
This client generated 65,266 visitors, 9,618 forms were submitted, but a staggering 7,169 web forms were started but not submitted.
So X-Ray captured 43% additional forms, most of which included full contact and postal details, allowing the client to compliantly post PPI details.
It is worth highlighting that the pre-submit abandonment rate on Facebook and social appears typically to be higher than the norm. This is likely to be due to multi-tasking, pause-frequency, in-workplace-use and the cross-fire of interruptions while in an online social environment.
This website has captured an extra 1,646 forms using X-Ray. The client has contacted and converted 1,120 of these enquiries and generated an ROI above 2000% of their total spend on X-Ray.
In their first 30 days of activity a life insurance brand generated 1797 submitted forms and captured an additional 535 forms which were started but not submitted. The projected ROI is again above 2000% to spend.
SUMMARY
The reasons are multiple: mobile device penetration / multi-tasking / option awareness / uncertainty / time-pressures / interruptions / decision fatigue / cost discovery / paused until later / T & C caveats / site experience / page load / technical, data & coverage issues / delivery, post and availability issues, plus many more.
In conclusion, device use, browsing, shopping, registration and purchasing habits are all changing.
During and after abandonment consumers need closer analysis, better customer service and more bespoke strategies to recover individual customers.
X-Ray changes the landscape and millions of lost transactions per day can now be seen in real time, then compliantly contacted to engage, assist and recover.
Installation:
After installation of the code, clients receive a verification email. Once receipt is confirmed platform access will be available immediately. This gives a full overview of all on-site, in-form keystroke activity instantly and provides a real-time overview of all customer details typed into the fields in each of a field within a transaction or web form.
Data download and delivery:
All data is visible in real time. This is broken down into relevant groups, including active (live keystrokes), history, submitted, and incomplete.
Engagement
Real-time visibility of activity allows for build time engagement, and all incomplete data can be delivered as an individual incomplete lead via email or downloaded in CSV format and delivered into your CRM or dialler system as required.
Using the Data Effectively
There are four primary benefits of the live and captured data X-Ray generates.
i. Analysis of previously unseen web form activity within form fields with an insight of hesitation points, trends and abandonment areas
ii. Opportunities for real-time engagement with customers via live chat or telephone
iii. Opportunities for post event engagement with incompletes – consumers who do not complete the form or transaction. This can include telephone conversations, post or in the event customer consent has been captured upon entering the site, email correspondence.
iv. Replay features showing full customer activity and history, searchable by name, IP address, phone number et cetera.
X-Ray provides you with a complete and instantly searchable database of your customer and visitor history, showing a full audit trail of all interactions and keystrokes on your website or landing pages. The allows you to carry out a full search for any customer simply by searching a name, IP address or any other contact details they provide.
Individuals have the right to access their personal data, commonly referred to as subject access. Individuals can make a subject access request verbally or in writing and businesses have one month to respond to the request. X-Ray Leads provides the functionality to deal with a DSAR request instantly and with no associated cost.
All data collected by X-Ray Leads is stored electronically on servers across Europe on Vultr’s infrastructure within their datacentres. Our application servers and database servers run inside a private cloud. The database containing visitor and form data is only accessible from the application servers and no outside sources are allowed to connect to the database. We store encrypted backups via Amazon Web Services “Simple Storage Service” that are only accessible using secure credentials.
Data Collection and Transmission
Firewalls are in place exposing only the necessary ports through the internet and between different servers. Intrusion protection system (IPS) software is in place as a second layer of security, which will block access as soon as any suspicious login activity is detected.
X-Ray Leads transmits data from the visitor’s browser to our systems using WS over TLS (secure WebSockets) and HTTPS.
Data in transfer is encrypted using the following protocols and ciphers:
SSL Protocols
TLSv1
TLSv1.1
TLSv1.2
SSL Ciphers
ECDHE-ECDSA-AES128-GCM-SHA256
ECDHE-RSA-AES128-GCM-SHA256
ECDHE-ECDSA-AES128-SHA256
ECDHE-RSA-AES128-SHA256
ECDHE-ECDSA-AES128-SHA
ECDHE-RSA-AES128-SHA
ECDHE-ECDSA-AES256-GCM-SHA384
ECDHE-RSA-AES256-GCM-SHA384
ECDHE-ECDSA-AES256-SHA384
ECDHE-RSA-AES256-SHA384
ECDHE-RSA-AES256-SHA
ECDHE-ECDSA-AES256-SHA
AES128-GCM-SHA256
AES128-SHA256
AES128-SHA
AES256-GCM-SHA384
AES256-SHA256
AES256-SHA
DES-CBC3-SHA
Data Access and Authentication
Only engineers who require such access to perform their job efficiently are given access. Different engineers are given different access rights on different system components as well depending on the requirements of their task. Engineers who do have access have their own credentials and these are only valid when used from specific IPs. SSH key-based authentication is used for server access.
Data collected via X-Ray Leads is exclusively reserved for use by our users and customers. We do not access or make use of the data collected in any form or way unless consent is officially given by an administrator of the relevant account, clearly outlining what the data will be used for.
Payment Details
We DO NOT capture credit card details, the system is not designed to do this. The website owner adds the code to a form not a payment system. In almost all cases when a payment is taken from a website, the person making the payment is taken to a credit cards/payment web form which we have no connection with, so cannot take this information.
As an example, you add the code to a form in your website relating to property, the system will capture the details in that form and also information about pages visited by the user, it cannot do any more than this. If you have 2 forms on your website and only add the code to one of them we cannot see details on the other. Again when it comes to payment details such as PayPal, your website should link to the secure PayPal system, so the person making the payment goes to the payment website. We have no links to other websites that do not have our code added so it’s impossible to see payment details.
So to clarify, all details that people enter which you can view in real time goes into the cloud and is not seen by ourselves. The information is then drawn down from the cloud to your dashboard, so that only you can see and act upon the information, whereby people have filled in all their details but didn’t actually submit it, thus allowing you the opportunity to market back to them & convert missing leads / opportunities.
As per GRPR policy and ICO guidelines, all consumers have the right to request removal of their data. This is essentially a two-level request which can consist of an individual requesting that (i) you remove their data from databases associated with for any marketing and communication purposes, and/or (ii) the removal of data stored by you for proof of engagement within your GDPR audit trail.
In point (ii) email communication is required from your compliance contact directly to compliance@x-rayleads.comx-rayleads.com stipulating all customer records relating to the specific individual will be removed. We remove the data will remove data within 72 hours of request and email to confirm it has been done.